Verifying Your Google Business Profile

Verifying your Google Business Profile (GBP) is what unlocks full control of your listing, allows you to appear in local search results, and—most importantly—start generating leads.

Before you claim and verify your profile, Google may already have information about your business pulled from various sources across the web. The problem? That information isn’t always accurate. Incorrect hours, wrong phone numbers, or outdated addresses can cost you real opportunities.

That’s why claiming and verifying your business is critical—you don’t want to lose leads because of bad data.

Why Verification Has Changed

Google’s goal is simple: ensure that the business you’re claiming is legitimate and that you actually own or operate it.

In the past, verification was straightforward. Most businesses received a phone call or a postcard with a code to confirm ownership.

However, since around 2019, Google has gradually shifted toward video verification—and today, it’s often the preferred (or required) method.

This change helps Google combat spam and fake listings while improving the overall quality of local search results.

What Is Video Verification?

Video verification requires you to record a short, continuous video showing that:

• Your business exists

• It operates at the stated location

• You have access and control over it

This is now one of the most common verification methods, especially for service-based or home-based businesses.

What Google Looks for in Your Video

Google requires three key elements in a single, uninterrupted video:

1. Location Proof

• Street signs

• Building exterior

• Nearby landmarks

2. Business Proof

• Signage (even temporary)

• Branded vehicle

• Tools or equipment used in your work

3. Ownership & Access

• Unlocking a door

• Entering your workspace

• Demonstrating that you actively operate the business

When You’re More Likely to Get Video Verification

While some businesses may still be offered postcard or phone verification, video is more likely if:

• You’re using a brand-new Google account

• Your business has little or no online presence

• Your NAP (Name, Address, Phone) is inconsistent across the web

• You’re using a virtual office or coworking address

• You operate as a service-area or home-based business

Don’t Leave It to Chance

Verification can be the difference between showing up in search—or not showing up at all.

At GBP Optimizations, we handle the entire verification process for you and ensure your profile is fully optimized, accurate, and built to generate leads.